
Dr. Sarah Gelinas
Co-founder
Psychology has a tidy name for something every host knows in their bones: the peak-end rule. People remember an experience by its best moment and by how it ends. Restaurants pour their craft into the peak, the plate, the room, the welcome, and then hand the ending to a payment terminal. What I disliked most about eating out was never the food, it was waving for a bill that took a quarter of an hour to arrive. I am quite sure I am not the only one.
My doctorate was about attention, what it costs and how it breaks, and a full dining room on a Friday night is that subject running live. A server who leaves to fetch a card machine is taken away from the room, one table at a time. When paying quietly takes care of itself, service gets its attention back: reading a table, recommending the dessert, saying a real goodbye. That last impression is what guests carry home. Protecting it felt more useful than writing another paper about it.

